About Us

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We believe in making lives easier by keeping things simple. That is why Octopus Delivery was born in 2020. 

As a one-stop delivery app, we provide various delivery services, namely food, groceries and errands, at the shortest duration possible within the vicinity of Johor Bahru, Malaysia. In the meantime, we are preparing to extend our delivery coverage to the whole of Malaysia, followed by ASEAN region.

The Process of Transform

We running Platform Business for the past 2 years and we know the pain for merchants, thus we going forward from platform to ecommerce education section to educate SME how to grow or develop their own INDEPENDENT Online Shop.This is very import because this will be NEXT BIG TREND to grow as a own independent business in the E Word
 

The Problem With Platform Marketplace

Currently, the main players in the online ordering space for food service businesses run off a marketplace business model. This means that they provide a platform for you to put your menu online which they often do for you free of charge. They then promote your store through their marketing campaigns in order to generate orders for you. In turn, they take a % based fee and I've heard some people tell me they are paying upwards of 25% .

There are 2 critical problems with the model from the perspective of a small business restaurant owner. Firstly the obvious one is you lose a large amount of your profit from these orders. The restaurant industry is by far one of the most competitive industries out there. As Peter Thiel says in his book about business (youtube video summary) when you enter highly competitive spaces, the profits often get competed away as a result of trying to have an advantage over your competitors. The fact is small business cafes and restaurants can't afford to lose a massive % of each sale with all the existing costs in place.

That's not it though, the story gets worse. The counter argument to the above point might be that these businesses bring you new customers that you might not have otherwise had. These customers may also end up purchasing something in store next time. From this perspective, paying a % to acquire a new customer seems worth it especially when repeat business is expected. The problem with this is that the reverse situation usually ends up occurring far more. Your regular customers soon realise that they can order online and they end up using it the most because it's more convenient for them. As a result, you end up losing a % on your most valuable customer base.